Search Engine Optimization or SEO is the science behind higher rankings in popular search engines, to ultimately drive more traffic to your website. When you work with Action Marketing on your SEO strategy, you get the knowledge and skills to develop an effective plan that will drive your website to the top of your ideal customers’ search results.
The Rules of SEO Have Changed
Search Engine Optimization techniques that worked well a short while ago can actually push your site down to the bottom today. However, those sites that stayed away form those elaborate techniques and instead relied on the basics and best SEO practices, not only have survived all the changes Google has made, but are also being “rewarded” by the search engines. Your businesses can rely on the expertise and experience of Action Marketing Co. when it comes to staying away from quick fixes that will do more harm than good in the long run.
Our agency is committed to helping small and medium-sized businesses be found online, by only using best marketing practices that stand the test of time, so their marketing efforts work together and build upon each other, progressively building their presence on the Web, while building stronger connections with their customers.
The first step is for us to go through your existing site, measuring your on-page keyword optimization, the quality and quantity of your backlinks, site structure, content and current keyword rankings. We look for opportunities to increase traffic to your site, and work with you to determine the best plan of action to get your site to the top of Google search results quickly and organically, always utilizing best practices dictated by Google, without any questionable practices that some -self proclaimed- SEO experts employ.
HOW IT WORKS
There are 5 components to achieving high rankings on search results, and an effective SEO strategy takes each of them into consideration. Each one is equally important and must be built individually, because you need them all. All these components working together create a powerful SEO strategy.
1 – Can Google find your site? You site must be build on a platform that is easily “crawlable” by the search engine bots. It must be mobile responsive, especially if you are a local business, with people will be looking you up on their phones right before they visit.
2 – Know your keywords Do you know what people are typing on their browsers when looking for your products or services? Identifying your keywords is foundational to an effective SEO strategy, and developing content (blog posts, articles, white papers, guides) that include those keywords will help you show up on search results. This content increases keyword frequency on your site in a natural way, and also adds more pages for your site, both of which are SEO builders
3 – On-Page Optimization On-page optimization refers to the proper use of keywords for a particular web page, and involves not only making sure that the keywords are mentioned on the specific page, but also in its meta data and internal links among the pages in your site. The purpose of this is to create a high SEO rank for that specific web page.
4 – Content Creation Google is increasingly focused on user experience, and as part of that initiative, it evaluates how relevant your site content is to the search terms is presented with, therefore developing useful content is becoming a very strong factor in SEO effectiveness and rankings.
5 – Backlinks Backlinks refer to other sites linking to yours. When those sites have certain authority they validate your site to search engines, giving it credibility. The more credibility your site has, the more likely it will rank higher in search results. However, not all back links are created equal. We can develop a backlink strategy specifically for you to help get high SEO rankings for your relevant searches.
READY TO TAKE YOUR SITE TO THE TOP?
If you are not happy with your page rankings and want to know what can be done in your specific circumstances, get in touch with us today by filling out the form in the contact us page, or by calling us at 1-954-5523073.
We are here to help!