Chances are you have noticed those ads that seem to be following you as you move around the net or on Facebook, shortly after you’ve visited their website. The reason is because when you visited the website your computer or mobile devise was “tagged” and you were added to a list, so you could be “retargeted”, or shown ads now that the advertiser knows you are interested in their products.

Basically, retargeting is an advertising technique, where a tracking code is dropped on a website visitor’s browser for the purpose of adding them to a list and placing specific ads in front of them later while they search the internet and/or social media platforms.

This may sound a little creepy, but the fact is, if you visit a site thats sells stuff you are interested in, you are likely to click on the ads afterwards, especially if you left the site because you got distracted, or were not quite ready to buy yet, because you are interested in this. And let’s face it, what are the chances of you getting distracted and leaving the site without taking any kind of action, thinking you’ll get back to it later? I’ll take a -not so wild- guess: extremely high.

Here is a quick fact:

90-98% of visitors don’t buy or take action on their first visit.
-Marketing Sherpa

So after all that effort to get traffic to your website, you end up loosing such high number of visitors (to never come back) before taking some kind of action, who are highly likely to be looking to buy for products some time soon, it only makes sense to put effort into staying in their radar.

And it does pay off, as studies show:

The average click-through rate for display ads is 0.07%, and the average click-through for a retargeted ad is .7%”
-Source CMO.com

As the stats show, placing your ads in front of them afterwards you increase the chances of them returning to your website and completing the desired action, whether making a purchase or booking an appointment, or signing up for a free offer.

Here is a diagram that illustrates the retargeting process:

what is retargetingIn Short:

1. Prospect visits your site
2. Prospect gets a tagged
3. As prospects is browsing your site, the phone rings, they get a text message, the person they were waiting for arrives… you get the idea… so they leave for ever.
4. Prospects sees your ads as they browse around the internet, and/or on Facebook.
5. As they see your ads they remember and click again returning to your site.

The Huge Benefit of Retargeting
It is said that a person needs to see an offer 4-7 times before they make a buying decision. Retargeting allows you to not only place your message in front of prospective customers multiple times, but also to highly personalize the ads to better connect with them and move them towards the purchasing decision.

The ability to segment your audience allows you to create a list of people who visit your sales page and then another one of people who have already made a purchase. You can do this for each product and service you offer. Then you create different retargeting ads for different audiences,  avoiding buyers seen ads for products they have already purchased.

In having such ultra-targeted and focused ads, you will notice a huge jump in your ad response and advertising investment return, which is one of the major benefits of incorporating retargeting in your advertising campaigns.

Wondering how it would work for you? Get in touch, we are here to help! Click here and fill our the form provided or schedule an appointment.

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