What Vince Vaughn Can Teach You About Turning Boring To Viral

Although some stock photos can be very useful in crafting good imagery for marketing pieces, too many of them give a generic look to a brand, which is the exact opposite a brand needs to do to stand out. The most fake-looking of them, in my opinion, are those that intend to represent the business world: a bunch of smiley people, dressed in gray-toned neutrals, either posing with their arms crossed, or happily pointing to a chart, or sitting around a conference table… if you’ve seen one you’ve seen them all!

And taking these for a spin from boring  to fun, Twentieth Century Fox is using the concept to promote their new movie, Unfinished Business, starring Vince Vaughn, about a business man that get’s into all sorts of situations. The movie production company teamed up with iStock by Getty Images to create a set of stock photos featuring the cast of Unfinished Business star in free limited edition series of stock images.

To stay true to the theme, these photos were made by photoshopping actual stock photos, and if you want to see them side by side with the originals, take a look here.

There are a total of twelve images being made available for free download over three weeks. Although for non-commercial, editorial use only, they will sure add a touch of humor to your next power point presentation.

The first four have been released this week, the first is above this post, and these are the other three:

Nothing left to chance - Business Strategy

This exec is super excited to show nothing but upward results to the meeting attendants.

 

Successful applauding executives sitting at the table

Everyone applauds after the big boss speaks….

 

 

Business team enjoying victory

 

The team joyfully celebrates that it’s 5pm Friday…

 

To download your free set click here.

Would love to hear how you used them!

 

Sources: Adweek.com, iStockphoto.com

 

The Power of Color in Advertising

The influence of color on human behavior has fascinated many since ancient times, with the first studies about it being attributed to the early egyptians.

The fact is that a lot of information out there on the topic consists of anecdotal evidence more than scientific facts, because personal preferences, upbringing, cultural differences, context,  etc., play a major role on what colors mean to each of us.

However, although the influence of color can be different for each of us, formal studies show broad patterns of how color is perceived, and how it plays an important role in branding, as well as influencing purchasing intent, mostly associated with the “appropriateness” of the use of color, in other words, whether a color fits a brand’s industry or personality in the eyes of the consumer.

In order to help you pick the right colors for your brand and advertisements, our creatives have designed this infographic that summarizes the effect of the 9 major colors on marketing, as well a few major brands who use them.

Color in Advertising3

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