What Exactly is Retargeting?

Chances are you have noticed those ads that seem to be following you as you move around the net or on Facebook, shortly after you’ve visited their website. The reason is because when you visited the website your computer or mobile devise was “tagged” and you were added to a list, so you could be “retargeted”, or shown ads now that the advertiser knows you are interested in their products.

Basically, retargeting is an advertising technique, where a tracking code is dropped on a website visitor’s browser for the purpose of adding them to a list and placing specific ads in front of them later while they search the internet and/or social media platforms.

This may sound a little creepy, but the fact is, if you visit a site thats sells stuff you are interested in, you are likely to click on the ads afterwards, especially if you left the site because you got distracted, or were not quite ready to buy yet, because you are interested in this. And let’s face it, what are the chances of you getting distracted and leaving the site without taking any kind of action, thinking you’ll get back to it later? I’ll take a -not so wild- guess: extremely high.

Here is a quick fact:

90-98% of visitors don’t buy or take action on their first visit.
-Marketing Sherpa

So after all that effort to get traffic to your website, you end up loosing such high number of visitors (to never come back) before taking some kind of action, who are highly likely to be looking to buy for products some time soon, it only makes sense to put effort into staying in their radar.

And it does pay off, as studies show:

The average click-through rate for display ads is 0.07%, and the average click-through for a retargeted ad is .7%”
-Source CMO.com

As the stats show, placing your ads in front of them afterwards you increase the chances of them returning to your website and completing the desired action, whether making a purchase or booking an appointment, or signing up for a free offer.

Here is a diagram that illustrates the retargeting process:

what is retargetingIn Short:

1. Prospect visits your site
2. Prospect gets a tagged
3. As prospects is browsing your site, the phone rings, they get a text message, the person they were waiting for arrives… you get the idea… so they leave for ever.
4. Prospects sees your ads as they browse around the internet, and/or on Facebook.
5. As they see your ads they remember and click again returning to your site.

The Huge Benefit of Retargeting
It is said that a person needs to see an offer 4-7 times before they make a buying decision. Retargeting allows you to not only place your message in front of prospective customers multiple times, but also to highly personalize the ads to better connect with them and move them towards the purchasing decision.

The ability to segment your audience allows you to create a list of people who visit your sales page and then another one of people who have already made a purchase. You can do this for each product and service you offer. Then you create different retargeting ads for different audiences,  avoiding buyers seen ads for products they have already purchased.

In having such ultra-targeted and focused ads, you will notice a huge jump in your ad response and advertising investment return, which is one of the major benefits of incorporating retargeting in your advertising campaigns.

Wondering how it would work for you? Get in touch, we are here to help! Click here and fill our the form provided or schedule an appointment.

What Vince Vaughn Can Teach You About Turning Boring To Viral

Although some stock photos can be very useful in crafting good imagery for marketing pieces, too many of them give a generic look to a brand, which is the exact opposite a brand needs to do to stand out. The most fake-looking of them, in my opinion, are those that intend to represent the business world: a bunch of smiley people, dressed in gray-toned neutrals, either posing with their arms crossed, or happily pointing to a chart, or sitting around a conference table… if you’ve seen one you’ve seen them all!

And taking these for a spin from boring  to fun, Twentieth Century Fox is using the concept to promote their new movie, Unfinished Business, starring Vince Vaughn, about a business man that get’s into all sorts of situations. The movie production company teamed up with iStock by Getty Images to create a set of stock photos featuring the cast of Unfinished Business star in free limited edition series of stock images.

To stay true to the theme, these photos were made by photoshopping actual stock photos, and if you want to see them side by side with the originals, take a look here.

There are a total of twelve images being made available for free download over three weeks. Although for non-commercial, editorial use only, they will sure add a touch of humor to your next power point presentation.

The first four have been released this week, the first is above this post, and these are the other three:

Nothing left to chance - Business Strategy

This exec is super excited to show nothing but upward results to the meeting attendants.

 

Successful applauding executives sitting at the table

Everyone applauds after the big boss speaks….

 

 

Business team enjoying victory

 

The team joyfully celebrates that it’s 5pm Friday…

 

To download your free set click here.

Would love to hear how you used them!

 

Sources: Adweek.com, iStockphoto.com

 

The Power of Color in Advertising

The influence of color on human behavior has fascinated many since ancient times, with the first studies about it being attributed to the early egyptians.

The fact is that a lot of information out there on the topic consists of anecdotal evidence more than scientific facts, because personal preferences, upbringing, cultural differences, context,  etc., play a major role on what colors mean to each of us.

However, although the influence of color can be different for each of us, formal studies show broad patterns of how color is perceived, and how it plays an important role in branding, as well as influencing purchasing intent, mostly associated with the “appropriateness” of the use of color, in other words, whether a color fits a brand’s industry or personality in the eyes of the consumer.

In order to help you pick the right colors for your brand and advertisements, our creatives have designed this infographic that summarizes the effect of the 9 major colors on marketing, as well a few major brands who use them.

Color in Advertising3

If you like it feel free to share it!

5 reasons to advertise with online banner ads

Before the widespread adoption of the internet, print media ads were a highly effective way to advertise any business. People actually looked for the ads when they were in need of a product or service, and different print media served a purpose for each of the buying stages. In today’s increasingly digital world online ads are the new version of print media ads, which unlike their ancestors,  provide exeptionally precise targeting, and give you the ability (more…)