ABOUT US

The Team

We believe that it’s the people that make the difference in any working relationship. We have assembled a team of professionals with the right mix of industry background, technical expertise, creativity and interpersonal skills. Each of our team members are very skilled and talented in their own particular specialty. Our motto is to never settle for average or good enough, to always look what can be improved.

Our Philosophy

graphic designer, web designer

Our goal is to be the best at what we do, we are always looking for something new to learn. We are big fans of planning and systems.  Before we dive into creative development, we learn all about our client’s brand, goals and audience. Inside and out. To keep up with the latest technology and market trends, every year we attend industry education trainings, conferences and trade shows. We enjoy testing new marketing tools and SEO techniques before making recommendations to our clients, to make sure we are not after the new bright shining object.

Our President

As owner of Action Marketing Co, I direct the day to day operations of the company and also look at the strategic opportunities to grow and innovate. I believe the key to success is surrounding myself with talented people who share my vision of being the best at what they do, and enjoying themselves while they are at it. I got started in the marketing business in a small direct mail services firm in 1985 that handled the data processing and fulfillment for clients who sold through mail order.

Marketing Consultant
Simplified, the service consisted of doing mail outs with the irresistible offer to people who matched an “ideal client” profile, and receiving back the orders via mail.  The service also included creating reports for the response analysis, were various criteria were measured, to determine which combination of elements got higher sales.

Although nowadays there is a whole new world of marketing tools, the fundamentals are the same: know your target audience well, reach them with compelling communications, measure results.  That’s my approach to marketing and the foundation I’ve built my marketing practice upon over the years: always be looking for improved results.

Gloria Lafont
President
Action Marketing, Co.

We serve businesses in areas within Fort Lauderdale and Plantation, FL. To find out more, get in touch by visiting our contact page and filling out the form.