Business owners most use their resources wisely. When it comes to marketing, with the growing number of options out there, plus all the over- hyped, fly-by-night marketing gimmicks that arise constantly, it makes sense to stick to the basics. On that note, not implementing – and maximizing – those free resources available to us is leaving money on the table, especially if they are provided by the one who calls the shots in the search engine world.
The fact is 97% of consumers search for local businesses online, and 66% of these local searches are done using Google, which is still the undisputed king of web search. In addition, 71% claim reviews from family members or friends influence their purchase decisions
Here are 7 reasons to optimize your Google+ business profile page
1. High value of local listings
It is clear that Google places a lot of value on local listings in their search results. What’s more, as Google pushes into mobile, it has begun featuring local listings through their mobile apps for Android (currently available) and iPhone (in the works at the time of the publishing of this post), helping nearby customers discover your business. And we don’t expect this to change in the foresee- able future
2. It’s free
It won’t cost you a penny to list your business on Google. That said, it will take you some time to set up your page properly.
3. Increased website/store traffic
Getting found on Google is probably the most compelling benefit. In the digital age, Google is virtually everyone’s first stop when looking for any kind of information – including local vendors. By increasing your visibility in search, you open your business to an *enormous* and constantly growing audience of people who need and want what YOU sell.
4. Get found on mobile searches
Most local businesses struggle to maintain a web presence at all, let alone a “responsive” web presence that is fully optimized for mobile devices like smartphones and tablets. The fact is, the web is becoming increasingly mobile. Morgan Stanley predicts that mobile web browsing will outpace desktop browsing within just a few years.
By optimizing your Google+ Local page, your business can effectively outsource its mobile marketing to Google, which offers consumers several mobile apps that facilitate local business discovery. These mobile apps help buyers find you!
5. Stand out amongst the competition
According to a recent count, only 20 percent of eligible small businesses have claimed their listing on Google+ Local! By claiming your listing you greatly increase your ability to stand out in your industry or niche. Why leave this low- hanging fruit for your competitors to snatch up?
6. Learn more about your customers
Google, a company founded and run by coders, is all about analytics. And thus, their business tools, Google+ Local included, come with excellent tools for mining data and gathering market intelligence you can use to improve your offering, keep customers happy, and collect bigger profits.
7. Garner customer reviews
Asking customers to leave reviews on Google+ ensures that those reviews are an integral part of your brand assets, and it also boosts rankings, as Google will push to the top businesses that have reviews on Google+
The bottom line is, Google + Local is a free resource that helps you get found online, drive more traffic to your website, and stand out in a crowded market- place. It can also help you acquire insight into your audience profile, engage with your customers, garner reviews and promote special offers. All these combined will help increase sales, and boost your overall profitability.
If you are not sure of how to optimize your Google+ business page, or just don’t have the time, get in touch with us and we’ll give you a hand.