LinkedIn has become the top social network for business professionals which makes it a great place for finding qualified leads and eventually new business. Just like any other marketing activity, especially social media related, it takes time, work and most importantly, a planned approach. Although there are a ton of useful features with the free level, LinkedIn’s paid level offers even more valuable features when it comes to being able to reach it’s database and communicate with prospects you are interested in.
The best way to mine LinkedIn for leads and sales is to get active in there. In order to help you get going with that, we found these 10 great LinkedIn tips.
10 LinkedIn Tips to Get More Visibility and Leads
Customize your URL – Maker sure you change your LinkedIn URL to coincide with your company’s name or online handle. Stay consistent with other social properties if at all possible.
Create a Profile Badge – Add a LinkedIn badge on your site or blog. It will help add to your connections and site authority. There are a couple of different designs to choose from.
Optimize Your Company Page – Complete and take advantage of all the features available when it comes to your company page. You definitely want to make a brand statement.
Get Skill Endorsements – List your skills when you complete your profile, as many of your connections will not hesitate to make the one + click needed to give you an endorsement.
Join and Participate in LinkedIn Groups – Contributing to LinkedIn groups provides you with a couple of great advantages: the ability to send direct messages to members of the group who you are not connected with, as well as the ability to view group members profiles.
Create Company Showcase Pages – Since LinkedIn got rid of the Products & Services tab, and replaced them with Showcase Pages, where you can promote products and services.
Directly Mail Your Group – A cool little feature called LinkedIn Announcements enables you to directly mail the members of your LinkedIn groups once weekly.
Get LinkedIn to Send You Free Leads – When you enter a criteria to search for leads, you can save your searches on LinkedIn and they will send you new leads according to the search parameters you entered.
Ask Your Connections for Introductions – Mine your current connections and ask them to introduce you someone they are connected to that you would like to be. You’ll be surprised at how many will say yes.
Reorder Your LinkedIn Skills – You now have the ability to edit your skills and within that you can reorder your skills to emphasize what you’d like to. It can also lessen the number of no-picture endorsers present there.